We help women feel instantly prettier by specialising in natural-looking eyelash extensions that give them the confidence to ditch the mascara and find the confidence to go makeup-free everyday.
With 12 years experience working across the UK, Middle East and Australia, we believe we really are The Eyelash Experts.
Janice Mastin, Founder of Blink!
The Blink! Story
“To be perfectly honest, a career in beauty was never ever my intention. In fact, nothing could have been further from my grand life plan! But sometimes life steers us in unexpected directions, and we have a choice... resist... or embrace the adventure!"
It was in 2006, while living in the UK and studying at Edinburgh University, that Janice first discovered eyelash extensions. After seeing them on a friend, she was instantly mesmerised and wanted to know more. Following a short period as a lash addict herself, Janice knew she wanted to be able to share this 'instant pretty' with others and so completed the training.
Some years later, when the opportunity arose to move to the Middle East for a primary teaching position, Janice knew she had to take her eyelash skills with her. Within just a few months, her reputation had become so widespread and skills in such high demand, that Janice felt driven to make the most of this natural, creative talent and so, Blink! The Eyelash Expert was born. Fast forward to August 2017 when Janice relocated to Queensland's gorgeous Sunshine Coast, to focus full-time on establishing Blink! in her native Australia.
Janice is passionate about using eyelashes as an enhancement to a person's natural beauty, not as a mask, which she often feels extensions can become. "If the first thing you notice about a person is their obvious, fake-looking extensions, I see that as a big beauty fail. I believe a great set of extensions should make the eyes POP, but also look chic and natural enough to create just a little bit of eyelash envy. That's when I know I've absolutely nailed it."